Equal
Housing Opportunity
On flyers, business cards, fax cover sheets, etc, we use the term "REALTOR®" in many places and we use it very often. We should use the term as often as we can, because it symbolizes what we stand for - it is our trademark. BUT - are you in compliance when using the this trademark?
Follow the link to the left "REALTOR Trademark" to see if you are in compliance.
When was the last time you visited the TN Living Network - also known as "Consumer Headquarters for Real Estate Information? Did you know that all REALTOR® members of TAR are provided with a FREE web via the TN Living Network? These days, most REALTORS have a website, but can it hurt to have one more, especially a FREE one? If the Web site is already out there with your name on it - utilize this tool to benefit you and your clients more. There are so many resources on this network, from search Rentals across the nation to searching for local listings and more consumer information
It is this Code and these Standards that separate us from everyone else, so please take a moment to become familiar with the additions & changes
Re-Written
Article 12
REALTORS shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08)
NEW Standards of Practice
Article 12-12
REALTORS shall not use URLs or domain names that present less than a true picture, or register URLs or domain names which, if used, would present less than a true picture. (Adopted 1/08)
Article 12-13
The obligation to present a true picture in advertising, marketing, and representations allows REALTORS to use and display only professional designations, certifications, and other credentials to which they are legitimately entitled. (Adopted 1/08)