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Local Broker Marketplaces: Pro-Competition and Pro-Consumer

EMTAR members are not just real estate agents and brokers who help our clients buy and sell residential and commercial properties. We are much more than that, beginning with the fact that we are REALTORS®, professional members of the National Association of REALTORS® (NAR) as well as Tennessee REALTORS® (our state association).

We are bound to adhere to the strict REALTOR® Code of Ethics that puts our clients’ interests first and reflects the highest standards of professionalism.

And we stand strong in championing wealth building through homeownership and private-property rights while advocating for consumers throughout our Eastern Middle Tennessee communities.

These are among the many examples of “the REALTOR® difference.”

As one reflection of that, NAR has established guidelines that foster efficient and convenient local broker marketplaces to ensure pro-consumer and pro-business competitive real estate markets, equity, transparency, and market-driven pricing for home buyers and sellers.

Local MLS broker marketplaces connect buyers and sellers of real estate in the U.S. through their respective agents. These marketplaces ensure consumer access and opportunity while promoting healthy competition. They give first-time, low-income, and other buyers better access to the American dream of homeownership while also exposing a seller’s property to the greatest number of potential buyers.

The benefits of local broker marketplaces are many, and they include:

  • Largest databases of available homes
  • Most up-to-date home status information
  • Maximized visibility of homes for sale
  • Verified, trusted, detailed, and accurate property information
  • Facilitated cooperation between buyer and seller brokers
  • Equal opportunity for all home buyers and sellers
  • Ease in finding the agent selling the home
  • A level playing field between large and small brokerages

Without NAR’s guidelines for the local MLS broker marketplaces, information on homes would be prone to be inaccurate, unreliable, and scattered across real estate sites, disadvantaging buyers and sellers. Instead, each local broker marketplace provides instant exposure to the largest possible pool of potential buyers for sellers and the greatest number of housing options for buyers.

In addition, consumers can confidently rely on the information they receive because REALTORS® share complete housing data backed by guidelines that ensure accuracy and transparency.

Our next blog will zoom in on real estate compensation in light of local broker marketplaces.

In the meantime, you can learn more about this important topic via these resources:

Fostering Consumer-Friendly Real Estate Marketplaces (overview webpage)

Local Broker Marketplaces in Action (infographic)

The Economics of Buying a Home

NAR Real Estate Compensation Facts

179 Ways Agents Who are REALTORS® Are Worth Their Compensation

About EMTAR: Chartered in 1969, our Association’s 1,300+ REALTORS® are a proud part of the 36,000+ members of Tennessee REALTORS® and of the 1.5 million+ members of NAR, all working to serve the public and protect the rights of America’s property owners. EMTAR members are known not only for their unmatched real estate excellence and high ethical standards, but also for being generous, hospitable, others-focused, loyal, hardworking, and eager to help wherever and whenever help is needed.

broker marketplaces, code of ethics, NAR